Focus Groups

We are studiyng market information management (MIM) in my marketing class. (MIM) is gathering different information on the product you are trying to sell and improving it. Today we had focus group acrtivity thats when a group of people get together and share ideas on things. Today we had an activitie where three different sodas in front of us without us knowing what kind they were. So we drank them an then decided which one was our favorite an then we were told what actual sodas they were. Ant theris this video I found of a focus group. Its characters who are giving their opinion on a new line of car being brought out.